Charity
Giving back to the community through the power of football has always been one of the core values of AC Milan Academy Hong Kong. With a proactive attitude, we collaborate with various sectors—government bodies, NGOs, educational institutions, and corporate partners—using football as a bridge to support community development.
By uniting the strengths of different stakeholders, we are committed to helping those in need, fostering social inclusion, and unlocking new possibilities through football, bringing positive and lasting impact to the community.
Our Values
Our school is committed to developing the technical abilities and character of children and youth through structured and professional football training. We believe that football is not only a sport, but also a powerful force that shapes values and influences the community.
Therefore, we uphold “Passion, Respect, Trust, and Equal” as our core values, integrating them into daily training, school culture, and community service so that every student can benefit throughout their growth journey.
We believe that football can change children — and children can change the community.
“Passion: We teach with enthusiasm, creating energetic and enjoyable training experiences that help children grow with confidence and joy. Through community football events, volunteer services, and outreach visits, students also share their love for football and spread positive energy across the community.
Respect: Respect is emphasized in every session — respect for teammates, opponents, and referees — nurturing strong social skills and teamwork. Through charity matches and community service, students learn to respect individuals from all backgrounds and practice the values of inclusion.
Trust: We prioritize safety and professionalism, ensuring a secure and supportive environment for every child. Through collaborations with charitable organizations and participation in outreach activities, students learn to become trustworthy partners within the community, fostering mutual trust and responsibility.
Equal: Regardless of background, gender, or ability, every child is given equal opportunities to learn and enjoy football. Our free community training programs and support for disadvantaged groups further promote the belief that football is a game for everyone.”
By putting the values of Passion, Respect, Trust, and Equal into practice, we aim not only to develop skilled football players but also to nurture a new generation of young people with strong character, responsibility, and a heart for giving back to society. We hope every student carries these values both on and off the pitch, shining brightly and bringing hope and vitality to their community.